All posts by Alexander Bartsch

Tips and Tricks for MIM‘s – Part 2: Duplicating and Editing MIM’s

MIM combinations contain important production-relevant parameters that are automatically applied during the printing process and therefore reliably lead to consistently high print quality. In this blog article, we give you helpful tips and tricks for creating and handling MIM combinations.

READ MORE Tips and Tricks for MIM‘s – Part 2: Duplicating and Editing MIM’s

Tips and Tricks for MIM’s – Part 1: What are MIM’s and where I do get them

MIM combinations ensure that your print results are reliably reproducible and of a consistently high quality. This is because they define various production-relevant parameters, such as the medium used, the ink and technical settings. These presettings are applied automatically during the printing process and – just like other forms of standardization and automation, e.g. via hotfolders or settings files – lead to a fast and error-free workflow in digital printing. And all this with consistent print quality at all times.

READ MORE Tips and Tricks for MIM’s – Part 1: What are MIM’s and where I do get them

The Importance of Color Psychology

In today’s hyper-competitive market, branding goes beyond logos and taglines; it’s about crafting meaningful connections with consumers. One of the most important tools in a brand’s arsenal is color. Colors have the remarkable ability to convey emotions, shape perceptions, and influence purchasing decisions. This is where color psychology comes in—it’s all about how different colors affect our thoughts and feelings. Understanding color psychology in branding is crucial to establish emotional connections with consumers, and effective color management ensures that these emotional associations remain consistent across various mediums and devices. But first, let’s explore what color psychology entails and its real impact on brands.

READ MORE The Importance of Color Psychology

Budget certainty and higher profits thanks to efficient Cost Control

Determining current expenditure, monitoring it constantly and reducing it wherever possible is essential for any profitable company. 
Precise and transparent cost management is a prerequisite for this: It is the only way to keep control of your budget, determine exactly where savings should be made and maximize your profits.

READ MORE Budget certainty and higher profits thanks to efficient Cost Control

MIM combinations: Ensure optimal interaction between printer and software

Reliable and reproducible print results and consistently high print quality are essential for professional digital printing. Whether these requirements are met depends to a large extent on various production-relevant parameters such as the medium used, the ink and other technical settings (e.g. print resolution) and their interaction with the software.

READ MORE MIM combinations: Ensure optimal interaction between printer and software

Colors in Sync: A Journey into Print Precision

The importance of color consistency is undeniable in today’s world. The ability to deliver top quality results that match customer expectations over the long-term sets companies apart from the crowd. But of course, color deviates over time, influenced by various factors, such as humidity, temperature fluctuations, environmental changes and more. This fluctuation and unpredictability further undermines the importance of robust color matching. Whether in the commercial, packaging, or textile industries, maintaining consistent color is not only a matter of aesthetics, but also a strategic necessity. Failure to achieve this consistency can lead to wasted resources, extended production times and ultimately dissatisfied customers.

READ MORE Colors in Sync: A Journey into Print Precision

Décor reproduction with automated color correction

The challenges in décor reproduction

Décor reproduction is a sophisticated art, focused on bringing designs to life with spot-on accuracy. However, achieving consistent and accurate colors remains a major challenge in this demanding industry, where standards are sky-high. Unpredictable outcomes often occur due to factors such as environmental conditions, as well as variations in ink and substrate. While traditional methods like ICC profiling aim to address these challenges, we recognize the need for another solution in some cases.

In a world where some still cling to hours-long color correction in Photoshop, the burning question is: How to minimize deviations and achieve consistent color reproduction, especially if the goal is to reprint the same designs across several locations?

READ MORE Décor reproduction with automated color correction